Sony Corp. announced today their chief strategy officer Tadashi Saito, will now be replaced by Kenichiro Yoshida. The order was handed down by President Kazuo Hirai a week after the company cut forecasts for the company after reporting a loss in their most recently quarterly report. Tadashi Satio will continue to work at Sony, a spokesperson for the company said "The appointment of Yoshida aims to accelerate Sony's reform and to strengthen our management in the mid term."