Anheuser-Busch InBev and SABMiller, have agreed in principal to $100 billion merger. Through this deal popular beers such as Budweiser, Stella Artois, Corona, Peroni, Grolsch, and Pilsner Urquell will all be under the same umbrella. If the deal is completed it would rank as the fourth largest takeover in corporate history and the largest deal for any UK company. It would also hold the record for the biggest merger in the consumer sector. For AB InBev the deal will present it with more breweries in Latin America and Asia along with entrance into Africa at the time when some of the other markets such as the United States are not as strong as they once were because of consumers moving away from mainstream lagers and choosing craft beers instead.