The Forbes Media LLC empire is up for sale! The publishing company which is still owned by the family that found it 96 years ago is exploring a sale after potential buyers have shown interest in buying the company. The publisher of Forbes magazine and Forbes.com is working with Deutsche Bank AG on the sale, according to a company wide memo send from Chief Executive Officer Mike Perlis. They are expecting at least $400 million in the sale, which is a bit ambitious if you ask me, and some analyst think the company will fetch more closer to $200 million. More and more publishers are selling their brands as advertising revenue circulation continue to sink from competition from the internet.