Today Apple (NYSE:APPL) shares are down another 2% which adds up to a total 10% drop in shares since the company announced its newest iPhones the 5s and 5c on September 10th. The price for Apple shares dropped after their iPhone event in which is was discovered the the iPhone 5c, which was earlier jokingly named C because it meant cheap isn't cheap at all. The retail price for the phone is $549 without a contract. Investors are also concerned about the fact that Apple didn't announce any deal with China Mobile, adding to concerns about the companies performance in China. Its amazing to see how Apple seems to be without any real direction or innovation since Steve Jobs passed away.