BMW is launching a new tool to help their customers with any questions they might have about the new electric cars they are coming out with. Dubbed i Genius, the artificial intelligence service, brings a database of information about the BMW with the ability to understand a person's questions about the car and respond accurately. All you have to do is send your question in the form of a text message, and a detailed and helpful response will come back. i Genius was created by London Brand Management founder Dmitry Aksenov, who is 19.