Apple (NYSE:APPL) has bought AlgoTrim, a Sweden based data compression company. The company itself develops algorithms for lossless compression of processing instructions in operating systems and applications. Besides speeding up processing, the compression uses less flash memory in for example RISC-processors."To put this in layman's terms, they make it possible for your iPhone to download more apps without taking up as much space, so you have more room for more apps and it also helps keep your phone running fast even with all the apps you will download.